One AI marketing team, compared with the tools it replaces.
Competitor prices and features are quoted from their own pricing pages, checked Oct 28, 2026. We say what each does that Kleos doesn't. Prices change, so check their pages too.
Against an AI-visibility tracker: Elmo
| Kleos Starter | Kleos Growth | Elmo Starter | Elmo Basic | |
|---|---|---|---|---|
| Price, monthly | $49/mo | $149/mo | $29/mo | $99/mo |
| On annual billing | No annual plan | No annual plan | $290/yr | $990/yr |
| AI assistants checked | 3: ChatGPT, Google AI Mode and Perplexity | 4: adds Gemini | ChatGPT only | Any 4 of ChatGPT, Google AI Mode, Google AI Overview, Copilot, Perplexity and Gemini, plus Qwen, DeepSeek, Mistral, Claude and Kimi through their APIs |
| How often | Weekly | Weekly | 1×/day | Up to 4×/day |
| Volume | 300 AI assistant checks a month | 1,200 AI assistant checks a month | 50 tracked prompts | 50 tracked prompts |
| Writes your content | 20 social posts, 4 articles, 2 newsletters a month | 60 social posts, 12 articles, 4 newsletters a month | Not listed | Not listed |
| Publishes for you | LinkedIn and X, WordPress, Webflow, Shopify and Ghost | Same, plus newsletters sent through ActiveCampaign | Not listed | Not listed |
| Seats | 1 person | 5 people | Unlimited | Unlimited |
| API / MCP, self-hosting | No | API and webhooks; no MCP | API and MCP | API and MCP; free self-hosted version |
Elmo is a dedicated AI-visibility tracker: for $99 a month it checks 4 platforms of your choice up to 4 times a day, and it offers Copilot and Google AI Overviews, sentiment, an MCP server, unlimited seats and a free self-hosted version, none of which Kleos has. Both have an API; Kleos's, with webhooks, comes with Growth and up. Kleos checks weekly and costs more, but it also writes and publishes the content: Growth is $149 a month for 4 AI assistants plus 60 social posts, 12 articles, 4 newsletters a month. Kleos Starter is $49 for 3 assistants; Elmo Starter is $29 for ChatGPT only.
Against an AI marketing agent: Okara
| Kleos Growth | Okara AI CMO Lite | Okara AI CMO Pro | |
|---|---|---|---|
| Price, monthly | $149/mo | $129/mo | $249/mo |
| On annual billing | No annual plan | $1,290/yr ($108/mo) | $2,490/yr ($208/mo) |
| AI-visibility tracking | 4 assistants, weekly, 1,200 AI assistant checks a month | Up to 15 AI search prompts | Up to 15 AI search prompts |
| Articles | 12 a month | Not included | At least 30 article drafts a month |
| Social posts | 60 a month, LinkedIn and X | X: at least 30 a month | LinkedIn and X: at least 30 each a month |
| Newsletters | 4 a month, sent through ActiveCampaign | Not listed | Not listed |
| Free option | Free plan and first post, then a 7-day trial | Free plan: analysis and strategy only | Same |
Okara's Pro plan writes more: at least 30 article drafts and 30 posts each for LinkedIn and X a month, for $249. Kleos Growth is $100 less, writes 12 articles and 60 posts shared across your networks, sends 4 newsletters through ActiveCampaign, and checks 4 AI assistants every week across your customers' questions.
Every category at a glance
| Tool | Listed price | What its pricing page lists | What it does that Kleos doesn't |
|---|---|---|---|
| All-in-one AI marketers | |||
| Okara | $129/mo Lite, $249/mo Pro | Articles, X and LinkedIn posts, up to 15 AI search prompts. | Pro writes at least 30 article drafts and 30 posts each for LinkedIn and X a month. |
| Averi | $99/mo Solo, $199/mo Team | Unlimited optimized drafts, LinkedIn content, scheduling and auto-publish, CMS integrations and webhooks, an AI discoverability audit. Ongoing AI tracking: not listed on its pricing page. | Unlimited drafts rather than monthly allowances; Team adds up to 3 teammates with roles. |
| Blaze | $79/mo Starter, $149/mo Growth, $999/mo All-In-One | Credits for generation (600 or 1,500 a month) and posting accounts (3 or 10). AI-visibility tracking: not listed on its pricing page for Starter or Growth. | More posting accounts: Kleos posts to one social network per business today. |
| Ocoya | $29/mo Starter, $79/mo Team, $199/mo Agency | Social profiles (5, 20 or 100), users and credits, with 28 integrations. Articles and AI-visibility tracking: not listed on its pricing page. | Many more social profiles and networks, such as Facebook, Instagram, TikTok and YouTube Shorts, at a lower price. |
| AI writers | |||
| Jasper | $69 per seat a month ($59 on annual billing); Business: contact sales | Marketing agents on a canvas, 2 brand voices, 5 knowledge assets, 3 audiences. Publishing and AI-visibility tracking: not listed on its pricing page for Pro. | More freedom to build your own agents, and API access on Business. |
| Schedulers | |||
| Buffer | Free for 3 channels; $5/mo per channel Essentials, $10/mo per channel Team | Scheduling with unlimited posts per channel, and an AI assistant to create, refine and repurpose. AI-visibility tracking: not listed on its pricing page. | Much cheaper if scheduling is all you need, and it has a free plan. |
| SEO content tools | |||
| Surfer | $49 to $299/mo, shown as monthly price on yearly billing | 120 to unlimited documents created or optimized, and AI prompt tracking from 25 (weekly) to 100 (daily) on the higher plans. Publishing: not listed on its pricing page. | More documents, and daily AI prompt tracking at the top plans. |
| AI-visibility trackers | |||
| Elmo | $29/mo Starter, $99/mo Basic | AI-assistant checks only; see the detailed table above. | Checks more often, covers more assistants, and has an API. |
| Profound | Free trial (50 prompts for 7 days); Enterprise: custom. Other plans: not listed on its pricing page | Up to 9 answer engines on Enterprise. Content writing: not listed on its pricing page. | Covers more answer engines and runs daily. |
| Peec AI | Not listed on its pricing page (Starter, Pro, Advanced; Enterprise: custom) | AI search tracking for SEO and marketing teams. Content writing: not listed on its pricing page. | Built for SEO teams managing several projects with deeper reporting. |
Competitor prices and features from each tool's own pricing page, checked Oct 28, 2026. "Not listed" means the page doesn't say, not that the tool can't do it. Prices change; check their pages. Detailed-table sources: elmohq.com/pricing, okara.ai/pricing. Kleos's own figures come from its plans. For comparison, one freelance B2B article often costs $350 to $700.
The modules against single-job tools
Brand Signals, Content gaps and Creative briefs each do one job a dedicated tool also does. The dedicated tools go much deeper; Kleos's versions share your business facts, voice and approval with the rest of Kleos.
| Tool | Listed price | What its pricing page lists | What it does that Kleos doesn't | Kleos instead |
|---|---|---|---|---|
| Brand24 | $249/mo Individual ($199/mo billed annually) to $699/mo Business ($599/mo billed annually); Enterprise from $1,499/mo billed annually | 3 to 25 keywords, 2K to 100K mentions a month, updates every 12 hours (Individual) up to real time (Pro and Business). Sources listed include Facebook, Instagram, X, news, blogs, Reddit, LinkedIn, YouTube, TikTok, reviews and podcasts. | Monitors social networks, Reddit, reviews and podcasts that Kleos doesn't read, updates up to real time, and handles far higher mention volumes. | Brand Signals: Public mentions of you and your competitors on the web, in news, on Hacker News and in AI answers, each with its source and the reason it matters, and replies you approve. Included in every Kleos plan, from $49/mo (live). More → |
| Ahrefs | Lite £99/mo, Standard £199/mo, Advanced £359/mo, Enterprise £1,199/mo (annual commitment); Starter £23/mo. Shown to us in GBP; prices in your currency may differ | Competitive Analysis listed from the Lite plan up. | A full SEO suite: rank tracking, site audits, backlink research and many more reports than a content gap analysis. | Content gaps: Searches your competitors rank for and you don't, with DataForSEO's volume, difficulty and dates, their ranking page and your closest page, saved to your plan in one click. Included in every Kleos plan, from $49/mo (live). More → |
| Milanote | Free (100 notes, images or links; 10 file uploads); $9.99 per person a month billed annually ($12.50 billed monthly); team plan $49/mo billed annually | Unlimited notes, images, links and file uploads on paid plans, and unlimited shared boards. | Free-form visual boards for moodboards and planning, with a free plan. It isn't limited to a fixed brief structure. | Creative briefs: Notes, links and references plus your brand facts become a structured brief with fact-backed proof points: edit, version, share by link, export PDF or Markdown, turn into a campaign. Included in every Kleos plan, from $49/mo (live). More → |
Prices and features from each tool's own pricing page, checked Oct 31, 2026. Prices change; check their pages. Kleos's module limits are on its pricing page.